Sponsorship & Trade Stands

Being a sponsor at Cocklebarrow says something special about your company. Cocklebarrow Races is a dynamic young event with an energy that is envied all over our catchment area of Oxfordshire, Gloucestershire, Warwickshire and Wiltshire. And sponsoring with us affords you an entrée to engage with a discerning audience of land and home owners, rural professionals and their families who all aspire to the country lifestyle.

Point-to-Point racing is home to more premium brands than any other type of horse racing. In recent years, brands like Bonhams, Subaru, Volvo and AGA have all adopted the sport, seeking that eclectic mix of urban countryphiles and rural diehards that make up the population of counties with commuting distance of London.

In recent research conducted by the PPA, visitors were described as owning a property worth more than £100k above the national average; readers of the Times, Telegraph and Daily Mail; 40% were likely to own an All Wheel Drive vehicle; taking a minimum two holidays each year; and pet owners – over 60% owned a dog.

If you have a business that could benefit from reaching these consumers, then Cocklebarrow Races is for you.

WHAT CAN YOU SPONSOR?

Running an event of this nature incurs a high cost base in infrastructure costs. We defray these through a combination of cash and value in kind sponsorship through business and individuals.

BECOME A PARTNER OF COCKLEBARROW RACES

Partners of Cocklebarrow Races draw on a range of marketing assets including:

• Naming rights to an event, or a fixed location, or a steeplechase fence
• Print exposure through the official racecard for the event
• Outdoor media through banner placement on fences and in the paddock
• Premium positioning of trade stands for product placement, sampling & product trial
• Ticket inventory for competitions, or to reward existing or new customers

A RACE

The package consists of:

• race title
• opportunity to erect multiple banners around the paddock and running rails
• full page advert in our colour programme
• two car passes
• branding on our website

A FENCE

Eight fences make up a circuit of Cocklebarrow, each jumped at least twice in any race. That guarantees at least one mention in commentary per race, in addition to branding of the jump and surrounds.

If you have a business that needs to shout its presence to a Cotswold crowd, then this is a great value device to do so. From just £400, your sponsorship will include naming rights to the fence and a page in the official racecard to make your case to the Cotswold community you serve.

THE FAMILY TENT

This most popular place in the entire racecourse is a heated marquee hosting the public bar, Bring Your Own Picnic Area, Kids Zone & Chairman’s Area. It’s a central destination for everyone on the racecourse, and a perfect sponsorship opportunity, either as a whole or in part.  Engage your own staff or customers by becoming a partner of Cocklebarrow Races and owning this little piece of Gloucestershire for the day.

THE TOUGH FARMER CHALLENGE

Does your business deal with rural professionals or land-based industries? Then this is the property for you. The Tough Farmer Challenge sets scratch teams on a set of farm-based tasks against the clock. Sponsor a team to participate, or underwrite the event at large. It’s a perfect device to connect with land-based professionals.

THE BIG SCREEN

The package consists of:

• opportunity to advertise your business on the screen between races either as
  • a slide show
  • a video
  • live TV
• full page advert in our colour programme
• two car passes
• branding on our website

TRADE STANDS

A bit of retail therapy is the perfect ingredient for killing a bit of time and with the early January spending drought over, there’s plenty of opportunity for our affluent audience to get shopping again at Cocklebarrow and for you to capture their attention and persuade them to buy your products and any excess Christmas stock. 

If you know what you want, you can book your trade stand online by clicking here.  Alternatively, give Max a call on 07793 217 645 or drop him an email at tradestands@cocklebarrowraces.com to discuss your requirements further. 

ADVERTISE WITH US

Our colour racecard offers spectators plenty of reading matter between races during a fun-filled afternoon. Full pages cost from £350, and there are year-round solutions to reach the growing audience of folk who follow Heythrop events.